Viv Sin, also known as the Bad boy of marketing is the CEO of a luxury perfume brand NEESH, a spoken word artist, a bestselling author and a growth marketing strategist . In a world where success stories are often painted with strokes of overnight triumphs, Viv Sin’s journey stands out because of his resilience and unwavering determination. From facing initial failure as a novelist to becoming a well known marketing strategist, Sin’s story is one of transformation and relentless pursuit of knowledge. Through a deep immersion in the intricacies of marketing, Sin not only found his calling but also devised a groundbreaking framework that revolutionized the marketing industry.
A Novel’s Demise Ignites a Passion for Marketing:
After the passing of his father,he found the solace in writing. He channeled his grief into penning a novel, dreaming of literary success. However, the harsh reality of the publishing industry hit him hard when his book failed to find an audience, resulting in a profound financial loss. In an attempt to promote the book with half-baked marketing knowledge, Viv Sin lost every penny from his and his single mother’s savings. Determined to understand the missing ingredient that hindered his success, Sin redirected his focus toward the art of marketing.
The Relentless Pursuit of Knowledge:
Driven by an insatiable thirst for knowledge, Sin embarked on an immersive journey into the depths of marketing. With unyielding dedication, he devoured countless book to become a walking encyclopedia of marketing strategies, copywriting techniques, sales tactics, and consumer psychology.
The Birth of Branzin and the Magic of Persuasion:
Armed with a wealth of knowledge, Viv Sin set out to create his own marketing empire. Branzin, his brainchild, quickly emerged as a haven for mid-sized brands seeking innovative marketing solutions. Sin’s expertise in understanding consumer psychology and crafting persuasive strategies proved to be a game-changer for his clients. His uncanny ability to ethically influence consumer behavior propelled Branzin to the forefront of the marketing industry.
The COS-DRM2B Framework and the Book That Will Unveil It:
As Viv Sin continued to accumulate invaluable insights and refine his strategies, he discovered a powerful common framework underlying successful marketing campaigns. Dubbed the COS-DRM2B framework, it became Sin’s secret weapon, delivering remarkable results for his clients. Packed with real-world examples and actionable advice, he wrote a book which offeres a step-by-step guide to implementing the COS-DRM2B framework. Viv Sin titled the Book, “Build a Winning Brand”, which is set to launch in 2024. Having gone through the text of the book, we can conclude that Sin’s book is a million dollar marketing consultation packed in 300 odd pages—practical, actionable, and time-tested.
Today and Beyond: Inspiring the Marketing World:
Viv Sin’s unwavering commitment to his craft and his ability to transform failure into success have earned him the title of “The Bad Boy of Marketing”. Today, he stands as a beacon of inspiration for aspiring marketers, entrepreneurs, and business owners. As he continues to lead Branzin to new heights, Viv Sin’s story serves as a reminder that with the right mindset and an unwavering dedication to growth, one can overcome any obstacle and achieve greatness in the dynamic world of marketing.