Cheers Group Lights Up Diwali Celebration With Glorious Single-malts
Discover refined blends, rare editions, and timeless craftsmanship that capture the spirit of celebration, heritage, and taste.
Diwali Cheers! Extraordinary Spirits to elevate your festive gifting-game. There’s not much that amplifies a festive celebration than a fine bottle of whisky. A treasured accompaniment to your ‘taash’ nights during Diwali, award-winning premium Single-malt whiskies make for the perfect add-on to your Diwali gifting hampers.
The rise of Indian single malts has reshaped the global whisky landscape and garnered respect from traditional whisky distilleries worldwide. Once an underdog in the international market, Indian single malts now command a premium price and are sought after for their artisanal craftsmanship and limited-edition releases.
In an extraordinary achievement, Cheers Group has set a new benchmark in the world of single-malt whiskies by winning national accolades for all five of its flagship brands at the prestigious India Star Awards, an initiative of the Government of India. This historic triumph marks a moment of national pride, as no other single-malt whisky company worldwide has ever won such recognition for multiple brands in a single year.
The secret behind these award-winning single malts lies in their maturation process, where they are aged in European oak and American bourbon casks. This innovative approach has propelled Indian single malts onto the global stage, often outperforming their Scottish counterparts in blind tastings.
“We are honoured to receive these prestigious awards. Especially, our flagship brand, Kadamba, is a testament to our commitment to quality, with its gentle peating and sophisticated smokiness adding layers of complexity” says Dr Mohan Krishna, founder of Cheers group and World’s first alco-bev marketing Doctorate.
A key factor in Cheers Group’s success is its use of Indian six-row barley, which imparts a unique richness to their whiskies. This barley, distinct from the two-row varieties grown in Europe and America, lends a more viscous texture to the spirit, contributing to its smooth and full-bodied character.
“The distinctive peat and coastal air in our whiskies are key to their character. Our single-malt brands consistently receive praise for their smooth, peaty finish, making them a standout in the global market” states Ashwin Balivada CEO of Cheers group, who mastered Business Management from Cambridge University UK.
Under the visionary leadership of founder Dr. Mohan Krishna and CEO Ashwin Balivada, Cheers Group has emerged as a symbol of luxury in the beverage alcohol industry. Known for its dedication to crafting ultra-premium spirits, the group has amassed over 250 national and international awards across its diverse portfolio, establishing a market value of INR 950 crores. With international equity funds eyeing the company, Cheers Group is poised for significant global expansion.
The five award-winning single malts—Secret Island, Kadamba, Balivada, Three Monkeys, and John Rider—are already making waves on the global stage, with international availability growing steadily. Once known as a duty-free staple for travellers, Indian single malts are now easily accessible, offering a world-class whisky experience right at your doorstep. These luxurious whiskies not only make exceptional gifts but also spark curiosity among connoisseurs and casual drinkers alike. Gift to your loved ones that’ll add glam to their Diwali celebrations!